Natural and organic are part of a broader set of distinctions and callouts that signal to consumers the convergence of health and wellness, quality, and—increasingly—sustainability.
While many consumers are unclear on whether GMOs are allowed in organic foods, as they start to hear about newer technologies related to GMOs, such as gene editing, consumers continue to demand transparency around all such methods. Many consumers are still unsure whether organic certification prohibits the use of GMOs, so they continue to appreciate the presence of the Non-GMO Project Verified seal, even on certified organic products. View infographic
[Source] The Hartman Group’s syndicated report: Organic and Beyond
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