Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
FMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 3
Key finding no. 3: Eating well and cooking well now give more emphasis to enjoying food at home, with others, leveraging newly developed preparation and…
Learn moreBeverage as Snack: The Expanding Role of Beverages in Everyday Life
The Beverage Landscape Continues to Evolve in Step With Changing Consumer Needs. Consumer expectations for beverages to “do more” —…
Learn moreReimagining Well-being Amid COVID-19. Hartman’s Health & Wellness 2021 Report Highlights
Presenter: Laurie Demeritt, CEO, The Hartman Group
Learn moreFMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 2
Key finding no. 2: Shopping well now gives more emphasis on “being well,” including not just health and safety but also recreation and leisure. For…
Learn moreOrganics Are Hot — Pandemic Fuels Ongoing Consumer Demand
The Popularity of Organics Peaks Despite Interest in Distinctions That Go Beyond.Riding a growth curve that has been continuous for years and echoing the…
Learn moreFMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 1
Key finding no. 1: Online grocery shopping grew dramatically, led by non-food grocery channels. For the past four decades, FMI—The Food…
Learn moreHealth & Wellness Across the Globe
“Health & Wellness Across the Globe” report extends Hartman Group’s Health and Wellness expertise to provide in-depth analysis and thought-provoking…
Learn moreScrutiny of Plant-Based Ingredients and Labeling an Ongoing Consumer Priority
The Pandemic Has Fueled Both Interest in and Scrutiny of Plant-Based ProductsThe rise in interest among both consumers and the food and beverage community…
Learn moreOrganic and Related Distinctions: Consumers’ Perceptions of GMOs
Natural and organic are part of a broader set of distinctions and callouts that signal to consumers the convergence of health and wellness, quality, and—increasingly—sustainability. While…
Learn more