Episode 8
Hear how and why narratives connect with shoppers’ and consumers’ evolving priorities and higher expectations that they bring to purchase decisions and eating and drinking.
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
Our analysts look back on four key takeaways from a report The Hartman Group created back in 2011 that analyzed shifts in consumer attitudes and behaviors in the wake of the Great Recession and compare them with what we’re experiencing today.
Hear how and why narratives connect with shoppers’ and consumers’ evolving priorities and higher expectations that they bring to purchase decisions and eating and drinking.
Learn the “why” behind The Hartman Group’s groundbreaking research that seeks to understand the drivers behind consumers’ desire and aspirations for buying and eating more plant-based foods.
Three specific types of lifestyle diets provide insights into why consumers are attracted to alternative approaches to eating. Here’s our perspective on what’s driving the attraction.