Year in Review: Top Hartman Infographics of 2022
Happy holidays – and cheers to the new year ahead. They say a picture is worth a thousand words and Hartman infographics take the pulse of consumer trends and often predict where we are (and where we’re going next). From six key trends in food culture to online grocery shopping, opinions on food technology and what influences consumer restaurant choices, our most popular infographics take the pulse of where consumers are headed in 2023 and what trends food and beverage companies should be following.
What’s on the horizon in food and beverage trends? Our infographic highlights six key trends in consumer culture gleaned from a special download report which examines food culture through the lens of leading-edge food and beverage brands and marketplace examples. It was researched and prepared by Hartman’s Retainer Services team and showcases the unique approach our analysts take in forecasting trends they see occurring in a changing U.S. culture.
As consumers return to restaurants, from cafeterias, cafes and QSR to full-service and fine dining establishments, we look to our proprietary Compass Eating Occasions Database to find out what the top criteria were for consumers when selecting a restaurant in 2021.
As the COVID-19 pandemic wanes, our Food Sourcing in America 2022 report finds consumers shop in person mainly to find the best quality products, to support their community, and to enjoy the food shopping experience, if possible. Online grocery shopping continues to grow, primarily because of what consumers cite as convenience, flexibility, continued safety, and economy, with less of a focus on enjoyment-related factors.
As we complete our newest report Food & Technology 2022 (available January 2023) our infographic highlights how from health to climate change to sustainability, consumers in our earlier research felt both nostalgia for simpler times and excitement for a tech-driven future, often shifting between paradigms as they consider food innovations. Where are they headed next?
Food is central to our lives, and how consumers choose to eat reflects their identity and values, shaped by culture. Our Modern Approaches to Eating report finds that consumers think of their overall eating approach as one of the primary ways that they can influence their health and well-being. In fact, most Americans consider their diet to be at least as healthy as the average, and most report that their diet has stayed the same or become healthier over the past year.