In an increasingly digital food shopping landscape, consumers navigate a complex ecosystem of influence winding through multiple platforms. As a result, the direct influence food companies have traditionally enjoyed has been diluted.  

However, companies now have the potential for closer engagement and deeper understanding of how consumers view their brands and use them in their daily lives. 

For more insights on how your organization can leverage technology to build relationships and solve real problems for consumers, check out our newly-released report, Food and Technology 2026: The Digital Food Culture Gap.