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Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Energy, immunity and the interconnected path to wellness
This time of year, it’s easy to lose sight of self-care amidst the holiday chaos. Between the long to-do lists, shortened daylight hours, and inevitable…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
Learn moreEating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
Learn moreSpontaneous vs. planned occasion insights
Picture this: you’re unpacking from your weekly grocery shop, making sure you didn’t miss anything — especially for your dinner party on Friday.…
Learn moreThe New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Learn moreLongevity: the new frontier of modern wellness
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Learn moreIdeas in Food 2025
Build a culturally-informed innovation pipeline with Ideas in Food 2025. This report unpacks 15 emerging concepts poised to become trends in the next 3-5…
Learn moreKey insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
Learn moreMore than indulgence: Inside sweet snack priorities
Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…
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