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Ideas in Food 2027
Get ahead of what’s next: Ideas in Food 2027 explores 20 emerging trends and the forces driving them, giving you the foresight to navigate change, address…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
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A deeper look at GLP-1 households
For the past two years, much of the conversation around GLP-1 medications has focused on the individual consumer. As appetite-suppressing drugs gain widespread…
Learn moreSnacking for optimization
Beyond pure hunger or indulgence, consumers also want snacks that help fuel productivity, maintain focus and power through the day. In fact, 36% of snacking…
Learn moreClaims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
Learn moreThe product claim paradigm: How to build trust in an environment of scrutiny
Food and beverage shoppers today face a paradox of choice. Packages are filled with signals intended to influence choice and help consumers quickly determine…
Learn moreInside occasion decision and acquisition timeframes
When it comes to food and beverage decision making, we often consider two lines of thinking: spontaneity vs. planning. However, a combination of…
Learn moreThat "Irish" dish on your St. Patrick's Day table? It's complicated.
Every March, Americans gather around plates of corned beef and cabbage in celebration of Irish heritage. But there's a plot twist: most people in Ireland…
Learn moreThe long uncertain runway of GLP-1s
Is your business prepared for the seismic shifts of a growing GLP-1 user base? GLP-1s: Seizing Opportunity in a New CPG Landscape will equip you with the…
Learn moreRedefining balanced snacking
Snacks continue to play a dominant role in American eating occasions—but culture is shifting. As GLP-1 medications proliferate and appetites evolve, consumers…
Learn moreEating & Drinking Occasions Landscape 2025: Modern Needs & Sourcing Strategies
What if the biggest driver of how people eat today isn’t what they choose — but when and how they choose it? “Eating & Drinking…
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