Snacks continue to play a dominant role in American eating occasions—but culture is shifting. As GLP-1 medications proliferate and appetites evolve, consumers expect their snacks to satisfy multiple needs and motivations simultaneously. 

Coming June 30th, Snacking 2026: Balancing Purpose and Pleasure will reveal how personalized intentions are driving marketplace fragmentation, why purpose and pleasure increasingly coexist in the same occasion, and how specific consumer segments (like Gen Z and GLP-1 users) are influencing distinctive snacking patterns.