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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
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Willpower and wellness
Love them or hate them, ‘tis the season of resolutions. Many of your customers are actively pursuing a new goal or revisiting an old one they didn’t…
Learn moreIdeas in Food 2025: Spotting what’s next in wellness
From the proliferation of GLP-1 medications to persistent scrutiny of UPFs, movements like “Make America Healthy Again” and the growing interest in…
Learn moreShifting perspectives
Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production)…
Learn morePremiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…
Learn moreTrends are changing, but these key themes aren’t
Taking a break from your last-minute holiday shopping to read yet another trend report? Are you struggling to see the forest through the trees? Rather…
Learn moreModel behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
Learn moreThe comparison game: Redefining premium products
How would you define “premium” frozen pizza? Is it the toppings? The packaging? Is it from a local or regional chain? Now, if you asked your neighbor…
Learn moreEnergy, immunity and the interconnected path to wellness
This time of year, it’s easy to lose sight of self-care amidst the holiday chaos. Between the long to-do lists, shortened daylight hours, and inevitable…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
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