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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
The state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn moreThe Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn moreDo consumers still trust sustainability claims?
Consumers have often taken the “trust but verify” approach to corporate sustainability claims—but in recent years, the number of consumers saying…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
Learn moreModern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Learn morePrimary store satisfaction: Going the extra mile
Our annual research in collaboration with FMI – The Food Industry Association is now live, exploring how the imperative of “eating well” informs…
Learn morePreview: 2026 syndicated report bundle
We field four syndicated research studies each year, focusing on topics that are timely and relevant to companies across the food and beverage industry:…
Learn moreBehind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
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