Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just the domain of vegans and vegetarians, “plant-based,” either as an eating approach or a product attribute, can appeal to modern health and wellness sensibilities on several counts:
·        As consumers reduce their consumption of animal products, plant-based alternatives are increasingly easy swap-ins for dairy and meat. 
·        Consumers looking to increase their intake of fruits and vegetables turn to plant-based food and beverage for positive nutrition.
·        Plant-based reflects ideals around a balanced approach to eating that incorporates variety but also leaves room for play and discovery.
[Source] The Hartman Group’s: Health & Wellness: Reimagining Well-being Amid COVID-19 report

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