Myths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just the domain of vegans and vegetarians, “plant-based,” either as an eating approach or a product attribute, can appeal to modern health and wellness sensibilities on several counts:
· As consumers reduce their consumption of animal products, plant-based alternatives are increasingly easy swap-ins for dairy and meat.
· Consumers looking to increase their intake of fruits and vegetables turn to plant-based food and beverage for positive nutrition.
· Plant-based reflects ideals around a balanced approach to eating that incorporates variety but also leaves room for play and discovery.