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Food Sourcing in America 2022

The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020. This newest report examines the pandemic’s residual impact, post-pandemic adjustments, and emerging considerations due to inflation, supply chain disruptions, and global events. As many events impact consumer behavior, shoppers now traverse a hybrid world of in-store and online grocery shopping, seek inspiration from an ever-growing range of sources, consider a plethora of direct-to-consumer and subscription models, and dip in and out of a changing foodservice landscape. Food Sourcing in America 2022 will serve as a guide map to know and understand shoppers’ aspirations, attitudes, and behaviors in this everchanging world.

Eating Occasions Dashboards 2021

Answering the question: How has the pandemic influenced changes in how we eat?

This special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing The Hartman Group’s proprietary Eating Occasions Compass database, Eating Occasions Dashboards 2021 report explores American trends in eating and drinking occasions in 2021 compared to data from both 2020 and 2019, and also presents dashboard analysis of 8 eating occasions by daypart. It was researched and prepared by Hartman’s Retainer Services team and provides our analysts’ perspectives to help marketers connect to the cultural changes occurring in the U.S.

The report is derived from analysis of Hartman’s Eating Occasions Compass database which analyzes food and beverage and meal dayparts, location, social composition, and need states, as well as items consumed and broadly when and where items were acquired.

In addition to data points and insights, the Eating Occasions Dashboards 2021 report (available in PowerPoint and PDF formats) includes an overview of the Hartman Eating Occasions Compass and 8 dashboards (3 slides each) for the 8 eating occasions dayparts (Early-Morning Snack, Breakfast, Morning Snack, Lunch, Afternoon Snack, Dinner, After-Dinner Snack, and Late-Night Meal/Snack).

Modern Approaches to Eating 2022

Hartman Group Syndicated Research - Fielding April – June 2022

Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating.

The Modern Approaches to Eating 2022 syndicated study will explore in depth the spectrum of eating approaches (e.g., plant-based eating) that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way. The motivations that drive consumers’ eating approaches are as varied as the approaches themselves, ranging from desires to manage one’s own body—overall health, weight, specific health conditions or allergies, and physical performance—to external influences— lifestyle, budget, or doing the right thing for the environment, animals and food producers. Grounded in primary quantitative and qualitative research, the study will offer comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with eating approaches, nutrition and weight management, both today and in the future.

At the Dining Table 2021: American Meals and Cooking

Meals in American households are woven into the cultural fabric of everyday life: They serve as a unifying experience shared by most, if not all, consumers. Societal shifts have resulted in major changes in how Americans prioritize not only their time for meals but also what they value in their food. The continuing COVID-19 pandemic has altered and accelerated these shifts.

At the Dining Table 2021: American Meals and Cooking takes stock of where two years of a national pandemic have left U.S. consumers amidst influences from ongoing changes in demographics, employment situations, food accessibility, and food values all of which have shaped how consumers approach meals and what they seek from mealtimes.