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Food & Technology 2022

The way we "do food" — grow it, manufacture it, plan it, source it, prepare it — has taken giant leaps forward in the high-tech direction in recent years, and the pace of “food-tech” innovation is only accelerating. Advances in manufacturing and biology are yielding new ingredients in and categories of food and beverage. Robots are beginning to make and deliver our food. At home, our kitchens are becoming "smarter” and more connected, offering both greater control over and automation of how we store, cook, and even grow and dispose of food.

Food & Technology 2022 builds on and updates our 2019 research to explore evolving consumer awareness, attitudes, usage, and drivers around a range of food-tech innovations. In particular, the study will explore technologies related to food production and in-home food management through the consumer lens.

Grounded in primary quantitative and qualitative research, Food & Technology 2022 combines both new and trended quantitative research with in-depth ethnographic consumer immersions.

Food production technologies to be explored include vertical/indoor agriculture, cellular agriculture (e.g., lab-grown proteins, ingredients, finished products), and precision fermentation-derived ingredients/finished products. In-home food management technologies to be explored include “smart” kitchen devices and cooking appliances (e.g., ovens, refrigerators, composters, at-home vertical agriculture). Additionally, we will provide a consumer perspective on emerging trends at the intersection of food and technology (e.g., NFTs).


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Modern Approaches to Eating

Modern Approaches to Eating explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.

The motivations that drive consumer eating approaches are as varied as the approaches themselves, ranging from desires to manage one’s own body—overall health, weight, specific health conditions or allergies, and physical performance—to external influences— lifestyle, budget, or doing the right thing for the environment, animals and food producers.

Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with eating approaches, popular diets, nutrition and weight management, both today and in the future.


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Food Sourcing in America 2022

The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020. This newest report examines the pandemic’s residual impact, post-pandemic adjustments, and emerging considerations due to inflation, supply chain disruptions, and global events. As many events impact consumer behavior, shoppers now traverse a hybrid world of in-store and online grocery shopping, seek inspiration from an ever-growing range of sources, consider a plethora of direct-to-consumer and subscription models, and dip in and out of a changing foodservice landscape. Food Sourcing in America 2022 will serve as a guide map to know and understand shoppers’ aspirations, attitudes, and behaviors in this everchanging world.


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Eating Occasions Dashboards 2021

Answering the question: How has the pandemic influenced changes in how we eat?

This special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing The Hartman Group’s proprietary Eating Occasions Compass database, Eating Occasions Dashboards 2021 report explores American trends in eating and drinking occasions in 2021 compared to data from both 2020 and 2019, and also presents dashboard analysis of 8 eating occasions by daypart. It was researched and prepared by Hartman’s Retainer Services team and provides our analysts’ perspectives to help marketers connect to the cultural changes occurring in the U.S.

The report is derived from analysis of Hartman’s Eating Occasions Compass database which analyzes food and beverage and meal dayparts, location, social composition, and need states, as well as items consumed and broadly when and where items were acquired.

In addition to data points and insights, the Eating Occasions Dashboards 2021 report (available in PowerPoint and PDF formats) includes an overview of the Hartman Eating Occasions Compass and 8 dashboards (3 slides each) for the 8 eating occasions dayparts (Early-Morning Snack, Breakfast, Morning Snack, Lunch, Afternoon Snack, Dinner, After-Dinner Snack, and Late-Night Meal/Snack).