Hartman Group Logo

Report Store

...
Health & Wellness 2023

The Hartman Group’s series of Health & Wellness syndicated studies is the longest-running consumer-centric study of the U.S. wellness marketplace. The study provides current, in-depth insights into underlying motivations and behaviors for how and why consumers live, shop and use brands, products and services in the health and wellness space. Health & Wellness 2023 will examine the American marketplace for well-being as the country has moved from the pandemic to the endemic phase of living with COVID-19.

Health & Wellness 2023 builds on and updates our 2021 study which found that fears of COVID-19 as well as psychological effects of prolonged isolation enabled consumers to put the latest scientific knowledge about the workings of the body to new use to build comprehensive resilience – both physical and mental. The 2023 study will examine how these developments have since evolved as well as any new adjustments, as consumers increasingly look past the pandemic. The study will also explore more broadly what’s new, what’s mainstream and what’s around the bend in the world of health and wellness.

Grounded in primary quantitative and qualitative research, Health & Wellness 2023 combines both new and trended quantitative research with in-depth ethnographic consumer immersions.


...
Food & Technology 2023

Food & Technology 2023 explores the consumer perspective on FoodTech — scientific and technological innovation in and around food. The way we "do food" — grow it, manufacture it, plan it, source it, prepare it — has taken giant leaps forward in high-tech directions in recent years, and the pace of FoodTech innovation is only accelerating.

Although technology has a long history in food production, the past few decades have seen an accelerated pace of innovation and the rise of a set of industry verticals that put technology at the center of their propositions. From vertical agriculture, precision fermentation, and cultivated protein to smart kitchen appliances and phone apps, the report examines consumer awareness and acceptance of various FoodTech advancements and the tensions consumers see between nature and science/technology, as well as purity and processing.

Grounded in primary quantitative and qualitative research, Food & Technology 2023 combines both new and trended quantitative research with in-depth ethnographic consumer immersions. The report builds on and updates 2019 Hartman research to explore evolving consumer awareness, attitudes, usage, and drivers around a range of food-tech innovations.


...
Food Sourcing in America 2022

Food Sourcing in America 2022 explores in-depth how cultural drivers are constantly shifting in modern society, informing and shaping food lives, including how we shop and procure foods and beverage. ‚ÄčThese cultural drivers include: who we are, where we live, what we do, how we connect, what we value.

The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series (completed in 2020) grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020.

This newest report examines the pandemic’s residual impact, post-pandemic adjustments, and emerging considerations due to inflation, supply chain disruptions, and global events. As many events impact consumer behavior, shoppers now traverse a hybrid world of in-store and online grocery shopping, seek inspiration from an ever-growing range of sources, consider a plethora of direct-to-consumer and subscription models, and dip in and out of a changing foodservice landscape.

Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with food shopping and food procurement, both today and in the future.


...
Modern Approaches to Eating

Modern Approaches to Eating explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.

The motivations that drive consumer eating approaches are as varied as the approaches themselves, ranging from desires to manage one’s own body—overall health, weight, specific health conditions or allergies, and physical performance—to external influences— lifestyle, budget, or doing the right thing for the environment, animals and food producers.

Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with eating approaches, popular diets, nutrition and weight management, both today and in the future.