Eating & Drinking Occasions Landscape: Alone vs. Social Occasions
Social occasions account for just under 200 billion annual eatings, and alone occasions account for almost 170 billion. With that much opportunity on both sides of the spectrum, it’s critical to understand the nuances between these two occasion types so you can optimize your efforts.
Published June 2024 | Report length: 13 pages
Bundle and save:
Purchase any three Eating & Drinking Occasions Landscape reports and receive special pricing: $2,500 for three reports (over 16% off compared to purchasing reports individually). Choose from a variety of topics to suit your occasion-based data needs:
- Alone vs. social occasions
- At-home vs. away-from-home occasions
- Meal vs. snack occasions
- Restaurant-sourced vs. non-restaurant-sourced occasions
- Coming November 2024: spontaneous vs. planned occasions
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (April-May 2023; July-August 2023; September-October 2023) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Methodology
- Interpreting the dashboards
- Alone vs. Social occasions dashboards
- Key details
- Food and beverage
- Sourcing and decision
- Need states
- Demographics
- Key takeaways
- Social vs. Alone Occasions
- A brief overview of the “who,” “where” and “when” of at-home vs. away-from-home eating and drinking occasions
- Detailed dashboards comparing key factors of at-home vs. away-from-home occasions:
- Categories and cuisines used
- Trip type, purchasing timeframes, trip sources and top retail and restaurant channel
- Top need states, feelings and emotions, as well as occasion characteristics
- Key differences across demographics
- Key takeaways and thought starters for innovation
