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Beyond Organic 2024

Grounded in primary quantitative and qualitative research, this study will provide a strategic toolkit to achieve meaningful results within the evolving marketplace of natural, organic and beyond.  

The final report will include:  

  • Executive summary  

  • General report (PowerPoint and PDF)  

  • Demographic data tables (Excel)  

Key topics to be explored include, but are not limited to:  

Consumer preferences and expectations​: How has the cultural context of organic and natural foods evolved, and which attributes are most relevant in your categories? 

Competitive landscape of farming, production and processing cues​: What are emerging trends in agriculture and how can you use this insight to position your brand/products for resonance now and into the future? 

Retail and restaurant distribution pathways​: How do consumer expectations and behaviors when shopping for organic and natural foods/beverages vary across channels? 

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Published June 2024

Price: $15,000