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Beyond Organic 2024
Grounded in primary quantitative and qualitative research, this study will provide a strategic toolkit to achieve meaningful results within the evolving marketplace of natural, organic and beyond.
The final report will include:
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Executive summary
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General report (PowerPoint and PDF)
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Demographic data tables (Excel)
Key topics to be explored include, but are not limited to:
Consumer preferences and expectations: How has the cultural context of organic and natural foods evolved, and which attributes are most relevant in your categories?
Competitive landscape of farming, production and processing cues: What are emerging trends in agriculture and how can you use this insight to position your brand/products for resonance now and into the future?
Retail and restaurant distribution pathways: How do consumer expectations and behaviors when shopping for organic and natural foods/beverages vary across channels?
Published June 2024
Price: $15,000