Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Snacking 2026: Balancing Purpose and Pleasure
Snacking isn’t merely a way to describe half of all eating occasions—it has become a flexible tool consumers use to navigate daily life. The latest…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
197 results found
Organic Evolution: Navigating Trust and Transparency
The organic movement has evolved from a niche market into mainstream success, and now the industry is at a crucial stage of reassessment. Introducing…
Learn moreThe intricate web of tomorrow’s trends
Trends do not occur in isolation. Instead, they overlap and intersect with one another at varying points. Over time, these touchpoints help shape how individual…
Learn moreSnacking on opportunity
Attachment to traditional meal structures has been waning in recent years, with adults averaging 1.9 meals per day in 2023 vs. 2.1 in 2019. While this…
Learn moreCase study: Informed snacking insights
When you need quick answers to strategic questions, there’s no time to waste on RFPs, team introductions and project ramp-up. Through a Hartman…
Learn moreThe Gen Z values compass
While technology and societal changes provide a powerful backdrop to Gen Z’s worldviews, it is their core values of authenticity, social empathy, and…
Learn moreKey insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
Learn moreAttitude of gratitude: The mental health macro-trend
As we approach Thanksgiving, many are filled with excitement: spending time with loved ones, enjoying delicious meals, and maybe even a chance to relax.…
Learn moreA recipe for Gen Z’s ideal eats
Half of Gen Z consumers say they crave more meals with unique flavors or different cuisines. And while they are more exposed to diverse food and beverage…
Learn moreInterest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
Learn more