Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Snacking 2026: Balancing Purpose and Pleasure
Snacking isn’t merely a way to describe half of all eating occasions—it has become a flexible tool consumers use to navigate daily life. The latest…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Food and Beverage Growth Innovation and Consumers Disrupting Culture
From our ACT San Diego Event, Hartman Group SVP Shelley Balanko Ph.D. presents Consumers Disrupting Culture: Opening Doors to Possibilities. Consumers…
Learn moreFuture of Food: Erosion of Meal Rituals
From our ACT Nashville Future of Food event, Hartman Group SVP Shelley Balanko Ph.D. presents on the erosion of meal rituals and how changes in eating…
Learn moreFuture of Food: 5 Forces of Change
From our ACT Nashville Future of Food event, Hartman Group SVP Shelley Balanko Ph.D. presents on 5 forces of change within the food and beverage market…
Learn moreFood and Beverage Growth Innovation and Fresh Expectations
From our ACT San Diego Growth Innovation Summit, Hartman Group SVP Shelley Balanko Ph.D. presents Consumers Disrupting Culture: Fresh Expectations. Fresh…
Learn moreWhat Is American Food?
According to The Hartman Group’s Exploring the Diversity of American Foodways report, American food is not one cuisine — it’s an accumulation of…
Learn moreThe Plant-Based Halo: Four Key Motivations and a Word of Caution
In a previous article, How Did We Get to the Term “Plant-Based?”, we discussed how today’s language around “plant-based” draws on cultural history…
Learn moreGoing Plant-Based: Pathways to Adoption
Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…
Learn moreGoing Plant-Based: Pathways to Adoption
Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…
Learn moreWhat Low-Income Consumers Want: On Food, Eating and Health & Wellness
Who doesn’t want to eat healthy, delicious food that tastes home-cooked? For consumers with means, it’s an attainable ideal, but low-income consumers…
Learn more