Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Meals 2026: From Structure to Flexibility

Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…

Video highlights from Meals 2026: From Structure to Flexibility

Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…

Gen X as Influencer: The Untapped Potential of a Forgotten Generation

Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…

Latest content

January 16, 2020 | Infographic

Going Plant-Based: Pathways to Adoption

Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…

Learn more
January 16, 2020 | Video

Going Plant-Based: Pathways to Adoption

Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…

Learn more
January 14, 2020 | Article

What Low-Income Consumers Want: On Food, Eating and Health & Wellness

Who doesn’t want to eat healthy, delicious food that tastes home-cooked? For consumers with means, it’s an attainable ideal, but low-income consumers…

Learn more
January 09, 2020 | Infographic

Transparency: Building Credibility, Earning Consumers’ Trust

The majority of consumers — regardless of age or engagement with sustainability — want transparency from companies. Consumers often implicitly differentiate…

Learn more
January 07, 2020 | Article

Consumer Desires for Simpler Ingredients and Clean Labels Will Lead to Greater Scrutiny of Plant-Based Food Products in 2020

As Consumers Get More Involved With Plant-Based Food and Beverage Products, They Will Increasingly Want to Know More About How They’re Made and What’s…

Learn more
Show