Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Latest content
What’s Beyond Organic? Regenerative Agriculture and Soil Health May Provide a Glimpse
In 1997, The Hartman Group was in its second year of examining consumer perceptions of food in relation to "earth sustainability" in its Food and the Environment…
Learn moreThe Next Great Food Revolution Is…Now!
We’re standing upon the cusp of a new epoch in the world of food and beverage, one born out of a culturally and technologically driven disruption and…
Learn moreGoing for Growth Through Innovation
Consumers disrupting culture, opening doors to growth possibilitiesIn the last few years, we have witnessed a food and beverage industry that is undergoing…
Learn moreFood and Beverage Growth Innovation and Consumers Disrupting Culture
From our ACT San Diego Event, Hartman Group SVP Shelley Balanko Ph.D. presents Consumers Disrupting Culture: Opening Doors to Possibilities. Consumers…
Learn moreFuture of Food: Erosion of Meal Rituals
From our ACT Nashville Future of Food event, Hartman Group SVP Shelley Balanko Ph.D. presents on the erosion of meal rituals and how changes in eating…
Learn moreFuture of Food: 5 Forces of Change
From our ACT Nashville Future of Food event, Hartman Group SVP Shelley Balanko Ph.D. presents on 5 forces of change within the food and beverage market…
Learn moreFood and Beverage Growth Innovation and Fresh Expectations
From our ACT San Diego Growth Innovation Summit, Hartman Group SVP Shelley Balanko Ph.D. presents Consumers Disrupting Culture: Fresh Expectations. Fresh…
Learn moreWhat Is American Food?
According to The Hartman Group’s Exploring the Diversity of American Foodways report, American food is not one cuisine — it’s an accumulation of…
Learn moreThe Plant-Based Halo: Four Key Motivations and a Word of Caution
In a previous article, How Did We Get to the Term “Plant-Based?”, we discussed how today’s language around “plant-based” draws on cultural history…
Learn more