WHERE WE DINE OUT — AND WHY
Consumers have many motivations for choosing a restaurant. Among these wider motivations, convenience and wanting a break from routine cooking are key reasons consumers choose to patronize restaurants. With that patronage, however, come heightened expectations.
In 2016, The Hartman Group conducted a syndicated study to understand the diners’ expectation of the restaurant experience. Our new report, Food Service Experience 2016, examines the drivers of dining out behaviors for four key restaurant channels:
- Fast casual
- Fast food (QSR)
- Casual, full-service dining
- Coffee shops
Our Food Service Experience 2016 report is designed to provide you with an unprecedented level of understanding about consumers’ attitudes, aspirations and behaviors with the dining out experience.