Grocerant: Satisfying Consumers’ Desire for New Convenience
Expanded prepared foods selections –including deli, hot bars, salad bars, coffee bars, and more –are both driving and satisfying consumer desire for the new convenience. Many stores now offer in-store dining areas, akin to restaurants –hence the term “grocerant.” Whether an easy add-on to a grocery trip or a quick stop in the middle of the workday, prepared foods offer a quick meal/snack at a location that is already convenient and familiar for many shoppers. Prepared foods from grocery retailers are often perceived as both less expensive and more healthful than eating at a restaurant, and definitely fresher and better tasting than a frozen ready meal. Food is easily customizable according to individual diets and tastes.
Report: Food Shopping in America 2017
Summit: Food Culture Forecast 2018