We live in an environment saturated with information—but more isn’t always better. Instead, you need relevant information on an ongoing basis, tailored to your consumers, without having to repeatedly start from scratch or manage the research process yourself.
That’s where a trusted strategic partner makes a big difference.
Hartman Retainer Services acts as an extension of your team, informing everything from brand and portfolio strategy to innovation, marketing and customer conversations.
A dedicated team that helps turn insights into action
- Your HRS advisors get to know your business in the broader context of the food and beverage industry and consumer culture—meaning we can anticipate where additional insight or strategic adjustments could be useful.
- We can proactively flag trends worth watching, suggest research questions to explore, identify opportunities to apply existing data and help connect consumer insights to strategic decisions.
One annual fee, ongoing strategic intelligence
- In select studies, HRS clients gain access to Hartman Group’s proprietary segmentations—including the World of Health & Wellness Model and World of Sustainability Model—giving you additional ways to understand your targets.
- HRS clients also have the opportunity to incorporate a custom typing tool into our quarterly syndicated studies, offering you a continuous stream of insights specifically tailored to your consumer targets.
Case study:
One of our long-term HRS partners has consistently incorporated its custom typing tool into Hartman Group’s quarterly syndicated studies. In addition to all standard report deliverables, this provides the client with specific data tables and qualitative verbatims organized by its target consumer segments.
This data can then be used to support a variety of business needs, including:
- Tailoring marketing campaigns to precise attitudes and behaviors
- Pinpointing friction points in the customer journey for specific segments
- Allowing for efficient custom data cuts and analysis to support quick decision-making
…All while avoiding the time and expense of commissioning fully custom research for every need. Plus, the client can use its contracted consulting hours for deeper exploration on any trending topic or new business question that pops up.
The result: targeted intelligence that saves time, reduces research costs and keeps insights working long after the report lands.
Ultimately, HRS is designed for teams that need a strategic partner to help them navigate key business questions, backed by a steady flow of relevant consumer intelligence.
Reach out to Shelley Balanko to schedule a discovery call and explore how Hartman Retainer Services can support both your ongoing strategic consulting and consumer insights needs.