Remember when clean labels, upcycled ingredients and microbiome health were still emerging ideas? Back in 2016, these were among 17 early trend signals we encouraged clients to watch—and 10 years later, all but one of those trends maintain mainstream appeal.
Our Ideas in Food 2027 trend report explores the cultural shifts and consumer motivations shaping 20 early signals that have the potential to become trends in the next 2–5 years. By understanding the why behind emerging trends, you can start anticipating what’s next instead of reacting to what’s happening now.