Divided Shopper Loyalties: Today’s Multichannel Grocery Shoppers
Contrary to the timeworn belief that grocery shoppers are loyal to a particular retail store, the fact is that despite claims of being time-starved, consumers simply do not seem to want a one-stop shop. Here’s a look at how many different channels today’s consumers shop for foods and beverages.
Resources:
Report: Food Shopping in America 2017
Summit: Food Culture Forecast 2018