Digital platforms have transformed how consumers discover, cook, and shop for food over the past two decades. Visual, video-driven platforms like TikTok now play a central role in shaping daily food inspiration. 

41% of adults use TikTok as a search engine—rising to 64% among Gen Z—showing a clear shift toward immersive, social media-driven discovery. 

Our Food & Technology 2025: Digital Food Life 2.0 team will reveal how and why consumers use digital technology and social media so you can engage with more resonance and influence the digital paths to purchase.