Upcoming study
Food & Technology 2025: Digital Food Life 2.0
Consumers rely daily on digital technologies in all aspects of their lives, including their food lives. This is critical space for food and beverage companies to ‘get right’ as they seek to connect with, and support, modern consumers.
Food & Technology 2025: Digital Food Life 2.0 will provide meaningful guidance and recommendations to future-proof food and beverage businesses by aligning with today's discerning consumer in a culture dominated by data, digital platforms, algorithms and simulated content.
Available for pre-purchase now | Publishing January 2026 | U.S. Market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Quantitative research: Quantitative research: Nationally representative online survey of U.S. food shoppers aged 18-79, with a minimum total sample of n=2,000 and readable samples of demographic audiences such as age cohorts, race/ethnicity and income tiers. Select data will be trended against similar questions fielded in 2023 and 2014.
- Qualitative research: Literature review of marketing, consumer publications and discourse on food and beverage sourcing and quality; engagement with writings/podcasts by cultural informants; social listening on key consumer platforms; virtual interviews with consumers as well as benchmarking against prior research.
- Methodology
- Executive summary
- Primary report content, including charts, graphs and in-depth analysis of key findings
- Implications and recommendations
- How are digital technology and platforms shaping and changing consumers’ relationships to food, food companies and the broader food system?
- How do consumers decide who to trust in the digital landscape?
- What are the (new?) rules of engagement for AI?
- How do consumers want and expect brands to show up and engage with them across digital platforms and spaces?
- How are expectations and needs around personalization, curation, control over information flow and privacy shifting in today’s digital food landscape? Where do consumers want ”real” human engagement and curation? Where do they want automation and algorithmic curation?
- How are consumers using social media to purchase products? How do they feel about buying through social media platforms vs. in-person?
- How has awareness of tech-forward methods of food production (e.g., precision fermentation, cultivated meat) changed over the past two years?
For more information: Food & Technology 2025: Digital Food Life 2.0 Report brochure
