Food, Eating and Health + Wellness Among Low-Income Consumers: Struggling Millennials
Low income disproportionately affects certain groups in society. An individual’s low-income situation is, of course, unique. The Recession meant Millennials got a “slow start” to adulthood. Those born in the 1980s have 34% lower net worth compared to previous generations during the same life stage. The Hartman Group’s The Business of Thrift: Understanding Low-Income and Value-Oriented Consumers report reveals that struggling Millennials, more than others, seem to feel like they are missing out when it comes to eating, health and wellness and living a satisfying life. Here’s a look at some key data points to help you understand this important group of consumers.