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The Hartman Group’s Modern Beverage Need State Model: Spotlight on Alone Drinking Occasions

The Hartman Group’s Modern Beverage Need State Model: Spotlight on Alone Drinking Occasions

A need state model for modern beverage culture: Key need states drive our observed shifts in beverage consumption. The Hartman Group’s Modern Beverage Need State Model parses conscious and unconscious motivations for beverage consumption — from deliberate care and connection to more routine needs like energy and basic thirst — and translates these to higher-order opportunity areas. Almost half of all eating and drinking occasions are undertaken ALONE. Here’s a look at the percentage of alone drinking occasions for the consumer-defined need state dimensions derived from The Hartman Group’s occasion-based analysis.

Report: Modern Beverage Culture 2018  

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Culture Health & Wellness Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


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