If Consumers Had an Extra $100 Per Week, How Would They Spend It?
Consumers generally aspire to save more and pay down debts with extra income, regardless of their income level. However, low-income consumers are much more likely to say they would use extra money to buy more food, suggesting a large gap between what they want and what they can afford.
Resources:
Report: The Business of Thrift: Understanding Low-Income and Value-Oriented Consumers