Hartbeat EXEC Q1 2015: U.S. Packaged Food at a Crossroads

To start off 2015, this issue of Hartbeat Exec constructs a product-focused lens to view food and beverage markets. The analysis presented: a) elaborates the crucial nature of product within a marketing mix, b) lays out a consumer-view driven competitive landscape, and c) explores how marketers and portfolio managers can rethink their brands’ cultural placement for sustainable natural growth.

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