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Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
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Qualitative excellence, without the wait
When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They…
Learn moreWords Matter: Navigating sustainability messaging
There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that…
Learn moreDiscover the key trends reshaping food and beverage culture in 2026
While no amount of research can guarantee complete certainty, you can rely on our syndicated reports to provide clarity and confidence as you plan for…
Learn moreFood Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Learn moreThe state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn moreThe Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn moreDo consumers still trust sustainability claims?
Consumers have often taken the “trust but verify” approach to corporate sustainability claims—but in recent years, the number of consumers saying…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
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