Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Learn moreWhy flexibility has become essential to the modern meal
Despite 79% of consumers saying mealtimes are among their favorite times of day and that they love them,1 American meal routines have grown increasingly…
Learn moreHelping you get more from every insight
Click to downloadWe live in an environment saturated with information—but more isn’t always better. Instead, you need relevant information on an ongoing…
Learn moreWhy perspective matters with health and wellness trends
From space, Earth looks completely different. Borders disappear. Weather systems take on new shapes. The familiar becomes abstract—and you can see patterns…
Learn moreVoice of the consumer: Perceptions of product claims
What do consumers really see when they look at a product label? That’s certainly a loaded question in today’s crowded claim environment, but rich qualitative…
Learn moreGen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Learn morePrivate brands are redefining consumer expectations
Store brands are no longer a secondary competitive threat—they are redefining consumer expectations for what brands must deliver.Our Q4 study, Brand…
Learn moreEmerging insights: Modern meals favor rhythm over routine
Source: Consumer provided image, Meals 2026As our team analyzes the ethnographic research for our upcoming Meals 2026 study, one theme continues to surface:…
Learn moreWhen snacks become the meal
More consumers are skipping traditional meals and snacking throughout the day, and younger consumers in particular are building meals from snack foods:…
Learn more