There's enough blame to go around for the obesity crisis in America. Contrary to popular belief among themedia, policy makers at all levels of national and local government, health care organizations, and advocacy groups, consumers do not blame food companies.

As the finger continues to be pointed in the direction of the food industry as the culprit, one has to ask: ifconsumers blame themselves, why is there no serious study of consumers' eating behaviors? To help foodand beverage companies change the conversation about finding effective solutions to obesity in America,The Hartman Group is proposing an innovative research approach that takes on one of today's mostcomplex societal health challenges.