Know How to Grow: The Hartman Group Guide to Renovating, Building and Buying CPG Brands
The question that is often central to our strategic engagements is how best for business leaders to think about their existing assets — especially the large, legacy brands anchoring their portfolios — and how to evaluate the new opportunities for premium product development in spaces that have been foreign.
To really grasp the implications of the profound changes occurring in America’s eating behaviors and practices requires a different, disciplined approach to the study of today’s consumer.