Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Uncover the “why” behind their words and actions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Tap into foundational, trended topical research

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

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Insights

Thinking

December 02, 2024 | Article

Energy, immunity and the interconnected path to wellness

This time of year, it’s easy to lose sight of self-care amidst the holiday chaos. Between the long to-do lists, shortened daylight hours, and inevitable…

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November 25, 2024 | Infographic

Elevating everyday

Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…

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November 20, 2024 | Article

Spontaneous vs. planned occasion insights

Picture this: you’re unpacking from your weekly grocery shop, making sure you didn’t miss anything — especially for your dinner party on Friday.…

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November 18, 2024 | White Paper

The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…

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November 11, 2024 | Infographic

Longevity: the new frontier of modern wellness

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

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October 23, 2024 | Webinar

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

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September 23, 2024 | Webinar

Ask the experts: What defines contemporary food quality?

In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when…

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Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

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Recent reports

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Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…

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Build a culturally-informed innovation pipeline with Ideas in Food 2025. This report unpacks 15 emerging concepts poised to become trends in the next 3-5…

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Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages…

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