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Trends and Foresight

Predict and leverage global food & beverage trends

With the speed and complexity of today’s world, it’s critical for food & beverage companies to anticipate and activate on global cultural trends. But separating a flash in the pan from a trend with true staying power is challenging.

Our trusted approach to foresight and trend analysis

Our team of culture experts will help you understand where and how trends start, foresee which early trends will gain momentum, and chart the best course toward breakthrough innovation opportunities in your category.

Domestically or globally, our foresight and trends frameworks offer unmatched depth:

Comprehensive inputs Diversified analysis
Macro trends Primary and secondary research
Consumer trends Perspectives of consumers, stakeholders, cultural informants and experts
Channel (retail and foodservice) trends Semiotic analysis (download white paper)
Category trends
Packaging trends
Ingredient/flavor trends

Deliverables tailored to your success

Each Hartman Group Trends & Foresight project offers a bespoke combination of outputs to support your project objectives:

  • Frameworks
  • Videos
  • Presentations
  • Reports
  • Experiences (like treks or artifact stations)

For projects with a global scope, our iterative process spans geographic regions to offer a global yet regionally/nationally relevant perspective:

  • Global forecasts with region/country-specific insights
  • Regional outputs with country-specific deep dive sections

Contact us today to discuss your unique project needs.