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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
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Ideas in Food 2024
Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind…
Learn moreTaste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha
“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews…
Learn moreBeverage Category Snapshots
Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with…
Learn moreSustainability 2023: Making Things Personal
“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies…
Learn moreReliance on Restaurants: An American Eating Occasions Perspective
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions…
Learn moreModern Beverage Culture 2023
“Modern Beverage Culture 2023” study explores how consumers engage with today’s rich beverage landscape, including cultural context, attitudes, behaviors…
Learn moreHealth & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…
Learn moreHealth & Wellness 2023: The Great Wellness Reset
“Health & Wellness: The Great Wellness Reset 2023” includes the latest findings from Hartman Group’s long running consumer-centric study of the…
Learn moreA New Landscape of Eating: 2022 Eating Occasions Report
“A New Landscape of Eating: 2022 Eating Occasions” highlights U.S. adult eating behaviors in 2022, how aspects have shifted from previous years, and…
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