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Reliance on Restaurants: An American Eating Occasions Perspective
Utilizing the Hartman Group’s proprietary Compass Eating Occasions Database, this report takes an in-depth look into restaurant occasions. We explore six Restaurant Need State Pillars; compare restaurant sourcing differences across demographics, social context and daypart; and offer a deep dive into dine-in vs. takeout.
What’s included:
- Methodology and an overview of The Hartman Group’s Compass Eating Occasions Database
- Chapter 1: Introduction
- Chapter 2: Restaurant Need State Framework
- The role that restaurants play in consumers’ daily eating routines
- Restaurant selection criteria, sourcing and cuisine type
- Restaurant Need State Framework
- Sizing and profiling the six fundamental pillars of the framework
- The importance of pillars based on foodservice channel
- Correlations between pillars to inform strategic decisions
- Chapter takeaways & recommendations
- Chapter 3: Restaurant Occasions: Demographics, Social Context & Daypart
- Key differences among the six pillars of the restaurant need state framework and other characteristics of restaurant occasions by:
- Generation (Gen Z, Millennials, Gen X, Boomers)
- Parental status (parents vs. non-parents)
- Social context (alone, couple, family, friends)
- Daypart (snacks, meals and breakfast, lunch, dinner)
- Chapter takeaways & recommendations
- Key differences among the six pillars of the restaurant need state framework and other characteristics of restaurant occasions by:
- Chapter 4: Restaurant Occasions: Dine-in vs. To-go
- Profiling differences and similarities between:
- Occasion context (including who was present, where it took place, daypart and key demographics), planning and sourcing
- Restaurant Need State Framework
- Restaurant selection criteria, cuisine type and activities
- Chapter takeaways & recommendations
- Profiling differences and similarities between:
- Top 10 Takeaways
Published July 2023
Price: $4,995