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Reliance on Restaurants: An American Eating Occasions Perspective

Utilizing the Hartman Group’s proprietary Compass Eating Occasions Database, this report takes an in-depth look into restaurant occasions. We explore six Restaurant Need State Pillars; compare restaurant sourcing differences across demographics, social context and daypart; and offer a deep dive into dine-in vs. takeout.

What’s included:

  • Methodology and an overview of The Hartman Group’s Compass Eating Occasions Database
  • Chapter 1: Introduction
  • Chapter 2: Restaurant Need State Framework
    • The role that restaurants play in consumers’ daily eating routines
    • Restaurant selection criteria, sourcing and cuisine type
    • Restaurant Need State Framework
    • Sizing and profiling the six fundamental pillars of the framework
    • The importance of pillars based on foodservice channel
    • Correlations between pillars to inform strategic decisions
    • Chapter takeaways & recommendations
  • Chapter 3: Restaurant Occasions: Demographics, Social Context & Daypart
    • Key differences among the six pillars of the restaurant need state framework and other characteristics of restaurant occasions by:
      • Generation (Gen Z, Millennials, Gen X, Boomers)
      • Parental status (parents vs. non-parents)
      • Social context (alone, couple, family, friends)
      • Daypart (snacks, meals and breakfast, lunch, dinner)
    • Chapter takeaways & recommendations
  • Chapter 4: Restaurant Occasions: Dine-in vs. To-go
    • Profiling differences and similarities between:
      • Occasion context (including who was present, where it took place, daypart and key demographics), planning and sourcing
      • Restaurant Need State Framework
      • Restaurant selection criteria, cuisine type and activities
    • Chapter takeaways & recommendations
  • Top 10 Takeaways

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Published July 2023

Price: $4,995