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Reliance on Restaurants: An American Eating Occasions Perspective

Utilizing the Hartman Group’s proprietary Compass Eating Occasions Database, this report takes an in-depth look into restaurant occasions. We explore six Restaurant Need State Pillars; compare restaurant sourcing differences across demographics, social context and daypart; and offer a deep dive into dine-in vs. takeout.

What’s included:

• Methodology and an overview of The Hartman Group’s Compass Eating Occasions Database
• Chapter 1: Introduction
• Chapter 2: Restaurant Need State Framework
  • The role that restaurants play in consumers’ daily eating routines
  • Restaurant selection criteria, sourcing and cuisine type
  • Restaurant Need State Framework
  • Sizing and profiling the six fundamental pillars of the framework
  • The importance of pillars based on foodservice channel
  • Correlations between pillars to inform strategic decisions
  • Chapter takeaways & recommendations
• Chapter 3: Restaurant Occasions: Demographics, Social Context & Daypart
  • Key differences among the six pillars of the restaurant need state framework and other characteristics of restaurant occasions by:
    • Generation (Gen Z, Millennials, Gen X, Boomers)
    • Parental status (parents vs. non-parents)
    • Social context (alone, couple, family, friends)
    • Daypart (snacks, meals and breakfast, lunch, dinner)
  • Chapter takeaways & recommendations
• Chapter 4: Restaurant Occasions: Dine-in vs. To-go
  • Profiling differences and similarities between:
    • Occasion context (including who was present, where it took place, daypart and key demographics), planning and sourcing
    • Restaurant Need State Framework
    • Restaurant selection criteria, cuisine type and activities
  • Chapter takeaways & recommendations
• Top 10 Takeaways