Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
189 results found
The Rise of Online Grocery During COVID-19
If 2020 is the year of the pandemic, it is also the year of online grocery shopping: Already on the rise in recent years, participation in online grocery…
Learn moreCOVID-19’s Continued Impact on Eating: Seven Takeaways from New Report
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier analysis left off and highlights how eating and drinking…
Learn moreCOVID-19: Top Adjustments Made to How We Shop for Food
84% of U.S. adult shoppers say they’ve adjusted how they shop for food due to COVID-19: our Food Sourcing in America July/August 2020 report finds that…
Learn moreCelebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman…
Learn moreGen Z Adults: Normal Aspirations, Extraordinary Context
Young adults have long loved to eat out in restaurants – and Gen Z today are returning to this normal. Compared to spring 2020 (the early days of the…
Learn moreThe Big Shift to Cooking
Forced to shelter in place by COVID-19, Americans are spending significantly more time at home – and in their kitchens – than usual.When asked in April…
Learn moreNew Modern Convenience: Flexible
While accessibility is still a part of modern convenience, in the context of the pandemic and shifting needs, flexible convenience enables consumers to…
Learn moreNew Modern Convenience: Engaging
"Quick" is still a part of "modern” convenience, but new ways of engaging with food and eating have become prevalent as consumers become more purpose-driven…
Learn moreNew Modern Convenience: Empowering
The pandemic is causing elements of “modern” convenience to take on new meaning and relevance in line with shifting needs: Whereas traditional convenience…
Learn more