Celebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman Group) nearly a third of Americans say they are planning to do less this Thanksgiving than in previous years (30%). Other changes include getting together with fewer people (33%) and avoiding long-distance travel or travelers (26%). As work and school goes, so goes Thanksgiving as 19% are planning virtual gatherings. FMI’s U.S. Grocery Shopper Trends COVID-19 Tracker wave nine updates grocery shopping habits for online shopping; continued concerns about the coronavirus; shoppers' willingness to use grocery store pharmacies for flu shots; how grocery shoppers plan to celebrate upcoming holidays; and how Americans plan for food and drink around spectator sports.