Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
175 results found
Sustainability Is a Key Consumer Driver of Organic
Growing concerns around sustainability signal a desire to return to the community and ecologically oriented roots of the organic movement. With sustainability…
Learn moreSUSTAINABILITY AS A BUSINESS IMPERATIVE
In an era of unease and uncertainty, Corporate Social Responsibility (CSR) is more important now than ever before. Although some aspects of sustainability…
Learn morePlant-based Products: No Longer a Niche Lifestyle Choice
With animal protein supply chains under siege during the pandemic, consumers are turning to plant-based alternatives, much as they were prior to current…
Learn moreConsumers are Taking Control of Their Health Through Various Immunity-Supporting Behaviors
COVID-19 has had a disruptive impact on individuals in terms of heightening stress and anxiety, which has in turn triggered deeper examinations of personal…
Learn morePandemic-Weary Home Cooks Looking For a Boost of Wisdom In the Kitchen
At the beginning of the pandemic, consumers were opting to cook. While some were cooking out of safety and necessity, others used cooking as a creative…
Learn moreAnxiety or stress is the top health condition being managed in America
Anxiety or stress is the top health condition being managed in America. 63% of consumers say they are treating/preventing anxiety or stress…
Learn more48% of All Food and Beverage Occasions are Snacking Occasions
The culture of snacking in the U.S. is constantly evolving - long-term cultural shifts will continue to significantly shape how American consumers snack…
Learn moreAmerica’s Changing Eating Habits During COVID-19
44% of consumers say they are eating healthier during the pandemic (compared to 35% in April/May 2020). How has consumers’ understanding of health shifted…
Learn moreMotivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn more