The Hartman Group’s Food Sourcing in America report finds that private brands were already gaining traction, but the COVID-19 pandemic has created new opportunities for retailers’ own brands to gain trust and loyalty among shoppers. 
Nearly a quarter (22%) of consumers now rely more on private label than they did before the pandemic, often trying these products because they typically offer lower prices at a time when budget is a concern for many. Learn more and buy the Food Sourcing in America report here: Overview
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