Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Ideas in Food 2027
Get ahead of what’s next: Ideas in Food 2027 explores 20 emerging trends and the forces driving them, giving you the foresight to navigate change, address…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Latest content
202 results found
A Return to the Joy of Cooking?
The Hartman Group’s previous foodways studies have shown that, despite reporting about the decline of cooking and the resurgence of dining out, Americans…
Learn moreSustainability Today: The Opportunity Gap
While consumer understanding of sustainability is growing, consumers still struggle to name a sustainable product or identify a sustainable company. The…
Learn moreThe Importance of Climate Change When Shopping for Foods and Beverages
A key finding from The Hartman Group’s latest syndicated report, Sustainability 2021: Environment and Society in Focus shows that slightly more than…
Learn moreHartman/FMI Research Finds Halloween Trick-or-Treating Is Back
Hartman Group/FMI’s latest U.S. Grocery Shopping Trends Tracker research finds grocery shoppers are making their Halloween plans and 70% of consumers…
Learn moreWhose Brand Is It?
While some shoppers can be quite savvy about private brands and lean on them consciously in their shopping choices, many simply do not think along the…
Learn moreChanging Role of Meals and Cooking in America: Consumer as Chef
Early in the pandemic, it got pretty hot in the average household’s kitchen as consumers quarantined at home and fully engaged with a range of cooking…
Learn moreChanging Role of Meals in America
Recent decades have seen a gradual erosion of American mealtime rituals. The Hartman Group’s Transformation of the American Meal report in 2017 found…
Learn moreMyths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn moreHealthy Living Today and Weight Management: Consumers have a widespread desire to change body weight
As part of pandemic changes and due largely to a more sedentary shift to life at home, weight management continues to be a significant concern in the U.S.…
Learn more