Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
179 results found
FMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 1
Key finding no. 1: Online grocery shopping grew dramatically, led by non-food grocery channels. For the past four decades, FMI—The Food…
Learn moreOrganic and Related Distinctions: Consumers’ Perceptions of GMOs
Natural and organic are part of a broader set of distinctions and callouts that signal to consumers the convergence of health and wellness, quality, and—increasingly—sustainability. While…
Learn moreHealth & Wellness Trend Spotlight: Households with Pets
Pets are an increasingly prominent part of American households and have become an important part of household health and wellness. Many health and wellness…
Learn moreDo You Know the Top Foods and Beverages by Snacking Occasion Daypart?
Consumers snack on a wide variety of foods and beverages, including packaged products specifically purchased for snacking and items not originally intended…
Learn moreAt Snack Times, Any Food or Drink Readily Available in the Home Is “Fair Game.”
The pandemic has significantly altered the current nature of snacking in America. At snack times at home, any food readily available inside the home is…
Learn moreFunctional and Enhanced Beverage Trends
More than half of adult consumers (56%) use functional beverage solutions to treat or prevent a specific condition. The Hartman Group’s Functional…
Learn moreFood and Beverages Are Key Remedies Used to Address Current and Potential Future Health Conditions
The Hartman Group’s Health & Wellness syndicated research series has been tracking consumer attitudes, behaviors, aspirations, and challenges…
Learn moreHow Have Private Brands Fared During the Pandemic?
The Hartman Group’s Food Sourcing in America report finds that private brands were already gaining traction, but the COVID-19 pandemic has created new…
Learn moreSnacking Can Be Fraught With Tension
With an array of motivations and needs, consumers inevitably are faced with tensions in their snacking as they weigh nutritional goals, specific health…
Learn more