Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Latest content
187 results found
Changing Role of Meals in America
Recent decades have seen a gradual erosion of American mealtime rituals. The Hartman Group’s Transformation of the American Meal report in 2017 found…
Learn moreMyths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn moreHealthy Living Today and Weight Management: Consumers have a widespread desire to change body weight
As part of pandemic changes and due largely to a more sedentary shift to life at home, weight management continues to be a significant concern in the U.S.…
Learn moreChanges in How We Snack: Snacking, More So Than Meals, is Highly Vulnerable to Lifestyle Changes
Societal changes, and certainly global pandemics, affect each household differently, pushing their needs in different, sometimes divergent, directions.…
Learn moreFall 2021: Hope and Anxiety as Americans Return to School and the Office
The FMI-Hartman Group U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office report reveals that as of early August 2021, parents expect a…
Learn moreThe Future of Brands: The Role That Private and Name Brands Can Play Is Up in the Air Now
Consumers are relying less on brands to guide their choices, and brands are searching for ways to build loyalty among increasingly discerning and fragmented…
Learn moreBy the Numbers: A Sample of What’s Inside The Hartman Group’s Redefining Normal Eating Occasions Report
In spring 2020, the beginning of the pandemic saw heavy impacts on American eating habits, including the occasion context, sourcing, and preparation. Mitigation…
Learn moreConsumer Definition of Health & Wellness: A Global Perspective
What does health & wellness mean to consumers around the world? Our infographic depicts that “feeling good about oneself” ranks among the…
Learn moreHartman Group’s Syndicated Reports: Consumers, Culture, Categories, Trends and Inspiration
This week we feature our first three syndicated reports for 2021: Sustainability, Brand Ambition: Food and Beverage Private Brands and Beyond, and Health…
Learn more