Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
191 results found
Regenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?
Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…
Learn more$56 Billion and Growing: New Hartman Group Organic & Natural Study Examines Where The Organic & Natural Food and Beverage Market is Headed Next
The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic…
Learn moreSustainability Today: Upcycled Foods and Beverages
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that Upcycling appeals to consumers as a smart and inventive…
Learn moreSustainability Today: Single-Use Plastic Waste
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that single-use plastic waste is a major concern for consumers…
Learn moreSustainability Today: Carbon Neutral
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that consumers are becoming increasingly savvy about regulation…
Learn moreTop-Tier Considerations When Choosing Which Food and Beverage Products to Buy
The Hartman Group’s Brand Ambition: Food and Beverage Brands & Beyond report finds that consumers consider taste, price and quality as the first-tier…
Learn moreHow Sweet It Is: Our Complex Relationship with Sugar and Sweeteners
Despite allowances for indulgence in a stressful year, our Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that excess sugar concerns…
Learn moreA Return to the Joy of Cooking?
The Hartman Group’s previous foodways studies have shown that, despite reporting about the decline of cooking and the resurgence of dining out, Americans…
Learn moreSustainability Today: The Opportunity Gap
While consumer understanding of sustainability is growing, consumers still struggle to name a sustainable product or identify a sustainable company. The…
Learn more