Top-Tier Considerations When Choosing Which Food and Beverage Products to Buy
The Hartman Group’s Brand Ambition: Food and Beverage Brands & Beyond report finds that consumers consider taste, price and quality as the first-tier criteria when choosing which foods and beverages to buy.
To choose a product, consumers want to know how it will satisfy taste expectations, whether it is offered at an acceptable price point, the product makeup and provenance.
Brand plays a supporting role, often standing in for a constellation of properties consumers seek, including distinctive taste experiences.
[Source] The Hartman Group’s Brand Ambition: Food and Beverage Brands & Beyond report