Hartman Group_Alone vs. Social Occasions

The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social occasions remain dominant, comprising 54% of total occasions. That’s an opportunity to reach over 196 billion mouths per year!  

Now, you may have read our recent white paper on alone eating occasions and you’re asking yourself: what’s the big difference between alone and social occasions? Where are the greatest opportunities for your business? 

Occasion-based marketing opportunities are vast and varied — but you need the right insights to find those opportunities and optimize your efforts properly.  

Eating & Drinking Occasions Landscape: Alone vs. Social Occasions is a set of easy-to-read, data-focused dashboards highlighting critical differences between alone and social occasions. For CPG manufacturers, retailers and foodservice providers, these insights are key to optimizing efforts and driving innovation in a dynamic market. 

Leveraging our proprietary Compass Eating & Drinking Occasions Database, these dashboards analyze data from nearly 15,000 U.S. adult eating and drinking occasions. The dashboards include critical data on the “who,” “what,” when,” “where” and “why” of these two occasion types, covering details like: 

  • Categories consumed and preparation methods used 

  • Trip type, purchasing and decision timeframes, trip sources and top retail channels 

  • Top need states, feelings and emotions, as well as occasion characteristics 

  • Key differences across demographics 

Whether you choose to focus on social occasions and their propensity to involve leftovers or lean into the fact that alone occasions tend to happen at home, these insights will offer a pathway to more effective engagement and growth. 

Purchase your copy of the 13-page report today so you can better tailor your offerings to meet the diverse needs of consumers. 

Purchase the report

Want even more insights on eating occasions?  

Eating & Drinking Occasions Landscape 2023: Settling Into a New Era provides an in-depth analysis of U.S. adult eating and drinking behaviors and how those behaviors have changed over the last five years. 

To gain a deeper understanding of the cultural implications these findings have for your business, connect with Shelley Balanko to discuss custom engagement options: shelley@hartman-group.com 

Source: Eating & Drinking Occasions Landscape: Alone vs. Social Occasions, Hartman Group