Women are a powerful voice in the marketplace; they have proven to be leaders in the health and wellness movement. They are charting new territory through their desire to increase their knowledge and use of wellness products, thus shaping the health and wellness retail arena. Women offer cutting-edge insights to the future of health and wellness that are redefining the standards for companies, brands, products, services and channels. Health triggers play a significant role in product purchase. About half of women have changed their health and wellness views in the past few years.