Fiber: The next trend in nutrient maxxing?

January 19, 2026
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Protein has dominated food and beverage innovation in recent years—but no nutrient owns the spotlight forever.  

Curious how health-related and ingredient claims measure up to other product attributes such as convenience, taste and price? You won’t want to miss our Q1 syndicated report, Claims and Cues 2026: Category Attribute Playbook 

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