The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays in everyday life. GLP-1s: Seizing Opportunity in a New CPG Landscape leads you through a detailed exploration of the GLP-1 user journey, delivering a consumer-centric understanding of the attitudinal, behavioral, commercial and cultural disruption emerging from GLP-1 adoption. 

While most other research focuses exclusively on current users or “GLP-1 households,” this report goes a step further by identifying not just what, but who is next. We examine prospective GLP-1 adopters and the attitudes and behaviors that make them especially receptive to GLP-1s—and which adoption barriers remain. With this perspective, you’ll be well-positioned to identify growth opportunities, develop innovation pipelines and refine consumer messaging for long-term success.

In addition, analysis of 12 pace-setter food and beverage categories reveals how GLP-1 use may influence future consumer preferences and priorities, challenging common industry assumptions with real-world insights.