Learning About Sustainability
More consumers seek out information about sustainability than in the past — knowledge plays a critical role in influencing (to varying degrees) the decisions made by consumers. Knowledge is of particular significance to the Core consumers within the World of Sustainability (as Core consumers are most actively engaged in the pursuit of information about companies and products). Core consumers, Gen Z and Millennials are much more likely to have sought out sustainability information — especially online.
New research: Sustainability 2019