Gen Z Show a Preference for Fast Food and Familiar Tastes
Older generations are more likely to enjoy local foods, which tend to come with higher price tags. Currently, younger consumers enjoy more fast food, suggesting a preference for convenience and low cost. Today’s Gen Z look like a blends of Millennials and their Gen X parents, but they are still defining themselves and their own food preferences.
Report Executive Summary and Order Form: Gen Z 2018
Sr. Director, Marketing
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